About us > Annual Reports > Community Impact Report 2005-2006
Preparing for the Long Term: FSA Toronto Philanthropy
FSA Toronto's mission is strengthened families and individuals in just and supportive communities. Our donors entrust us to deliver on this mission and we take this trust very seriously. We strive to make the most of the resources given to us and to deepen our donor relationships. This year we examined new ways to engage volunteers and donors in our work to dramatically increase our fundraising revenue.
That said, this year's fundraising results were below our targets. We experienced a dip in bequests and lower-than-expected take-up on efforts to renew donors at the Changemaker level ($1,000 or more). FSA Toronto also remains largely unknown, which presents a challenge to acquire new donors.
While this was a challenging year for fundraising, we have set our sights on significantly higher results in the coming years, stemming from the considerable foundation-building done this year. We commissioned research on our major gift fundraising potential and began implementing its recommendations. Through the work of an FSA Toronto volunteer, we obtained pro-bono services from a brand marketing firm to help us broaden awareness of FSA Toronto. We anticipate that this work will translate into an external campaign by spring 2007.
Philanthropy doesn't happen in a vacuum. Over the years, FSA Toronto's leadership in a variety of service areas has been framed in modest terms. But today's savvy donors and potential donors have a great appetite to understand our successes and the solutions we propose. Moving forward, we will use our outcomes information to better inform and engage donors.
